Would you like to create stunning marketing infographics that are easy to make and improve your brand awareness?
Today, infographics are among the most popular marketing tools, used in various industries and for different purposes.
1. Start with a great idea
The best infographics come from great ideas. To come up with a great idea, you need to research the topic you’re going to cover and brainstorm potential angles.
A good place to start is by finding a trending topic in your industry. You can do this by setting up a Google Alert for your industry or by using a tool like BuzzSumo to see what topics are getting the most shares on social media.
Once you’ve found a topic you want to cover, think about what the most interesting angle would be. For example, if you’re a software company and you want to create an infographic about the benefits of using your product, you could focus on a specific benefit, like how your product can save time.
2. Research your data
Data is the lifeblood of a good infographic. But it’s not enough to just find some interesting statistics and slap them onto a design.
To make sure your data is relevant and accurate, you need to spend some time researching your topic. You can do this by reading industry reports, conducting surveys, or analyzing your own data.
3. Write a killer headline
The headline is one of the first things people see when they look at your infographic, so it’s important to make it stand out.
A good headline should be short, sweet, and to the point. It should also make it clear what the infographic is about and why people should care.
If you’re having trouble coming up with a headline, try brainstorming a few different ideas and then asking your team or a friend which one they like best. You could also use an AI image-to-text generator to create witty captions or headlines based on your infographic.
4. Create a great outline
Before you start working on the design of your infographic, you need to create an outline. Much like a written blog post, an outline will help you organize your information and make sure you cover all the points you want to make.
Your outline should include a headline, introduction, subheadings, and a conclusion. You can also include some brief notes about what you want to include in each section.
This will help you when you start creating your infographic because you’ll already know what you want to include and where you want to include it.
5. Use colors that work well together
Color is a powerful tool in design. It can be used to draw attention, create contrast, and evoke emotions.
When choosing colors for your infographic, consider the emotions you want to evoke and the message you want to communicate.
For example, if you want to communicate that something is good, use the color green. If you want to communicate that something is bad, use the color red.
You should also consider the colors of your brand when creating your infographics. Using your brand colors can help to create a cohesive look and feel across all of your marketing materials.
If you don’t have brand colors, consider using a color scheme generator to find colors that work well together.
6. Make a template and stick to it
When you’re creating your design, it’s a good idea to make a template and stick to it. This will help you keep your design consistent and make sure you’re including all the necessary elements.
A template will also make it easier to create multiple infographics, since you can just swap out the text and images while keeping the same design.
If you’re using a design tool like Canva, they have a lot of templates you can choose from. But if you want to create your own, you can use the first infographic you make as a template for the rest.
7. Use a font that is easy to read
When you’re designing your infographic, you’ll be faced with a lot of font choices. It’s important to choose a font that is easy to read. You don’t want your readers to have to squint to make out what the text says.
You should also make sure to use a font size that is large enough. This will help make sure that your infographic is easy to read on all devices.
8. Make sure your data tells a story
Data is a critical component of any infographic. Whether you’re using data to support an argument or simply provide context, it’s important to make sure that the data you use is accurate and relevant to your topic.
In addition to being accurate, the data you use should also be interesting and compelling. One way to ensure that your data is interesting is to make sure that it tells a story.
For example, let’s say you’re creating an infographic about the rise of social media. Instead of simply including a graph that shows the number of social media users over time, you could include a graph that shows how the rise of social media has impacted other industries, such as marketing or journalism.
By using data that tells a story, you can make your infographic much more interesting and engaging to the customers.
9. Make the data easy to understand
People have a short attention span. So, if you want to communicate a lot of data in your infographic, it’s best to do so quickly.
You can do this by making your data easy to understand.
To do this, you might use:
• Icons
• Graphs
• Charts
• Maps
In the example below, the designers used a simple bar graph to illustrate the percentage of time people spend on their phone.
The graph takes up a lot of space in the infographic, but it’s easy to understand and gets the point across quickly.
10. Use charts and graphs to tell your story
If you have a lot of statistics to share in your infographic, it can be difficult to organize it in a way that doesn’t feel overwhelming. Charts and graphs are a great way to visualize your data and make it easy for your audience to understand.
In this infographic, the creators used a bar graph to show the percentage of people who want to travel to different destinations. This makes it easy for the audience to see at a glance which destinations are the most popular.
Pro Tip: Use data visualization tools like Visme to quickly and easily create charts and graphs for your infographics.
11. Use images to make your point
One of the best ways to use images in an infographic is to help you make your point.
When you use images that are directly related to your data, it can help your audience understand your point of view and make your data more memorable.
Just be sure to use images that are high-quality and that you have the rights to use.
If you don’t have your own images, you can find free images to use on websites like Unsplash and Pexels.
12. Make sure you have a call to action
A call to action (CTA) is a marketing term that refers to any device designed to prompt an immediate response or encourage an immediate sale.
In the case of infographics, a CTA could be anything from a button that links to a landing page on your website to a piece of text that tells the viewer what to do next.
For example, you could include a CTA at the end of your infographic as a lead generation tool that encourages the viewer to sign up for your email list, download a free e-book, or contact you to learn more about your product or service.
13. Share your infographic
Once you’ve created an awesome infographic, it’s time to share it with the world.
You can share your infographic on your website, blog, and social media channels.
You can also submit it to infographic directories and other websites that accept submissions.
The more places you share your infographic, the more people will see it and the more traffic you’ll drive to your website.
14. Promote your infographic
Once your infographic is complete, you’ll want to promote it. You can share it on your website’s blog, in a dedicated resource center, or on a landing page.
You can also promote it on social media. But, instead of just sharing the image file, create a post that includes a link to the page on your website where the infographic is living. This will help drive traffic to your site.
You can also share the infographic in your email marketing campaigns. If you’re creating a dedicated email to share the infographic, make sure to include a brief introduction and a link to the page on your website where the infographic is living. If you’re including the infographic in an existing email, you can simply link the image to the page on your website where the infographic is living.
Lastly, infographics look great in business decks, so don’t hesitate to include them in your digital business proposals or your company presentations.
Conclusion
Infographics are a great way to get more traffic to your site. They are a highly sharable form of content that can help you reach a wider audience. You can also use infographics to build backlinks to your site. To enhance your marketing efforts further, consider integrating the best Wix affiliate apps into your strategy.
We hope this article on how to create marketing infographics was helpful! If you have any questions about creating infographics or need guidance on diversity questions, don’t hesitate to reach out to us!