When you’re working on your website, sometimes it’s difficult to find the right images to use. You may not have a professional photographer on hand to take pictures, and you may not have the budget to purchase high-quality images from a stock photography website.

While you may be tempted to use low resolution images to fill the gaps, this can make your website look unprofessional and untrustworthy to website visitors.

In this post, we’ll share some tips for improving the quality of your website images and how to make sure your website looks professional and trustworthy.

1. Optimize Images for Web

If you’re using images on your website, it’s important to optimize them for web.

High-quality images are large and take a long time to load. This can slow down your website, which can negatively impact your SEO and user experience.

To optimize your images for web, you’ll want to compress them. There are many tools available that make it easy to compress your images without sacrificing quality.

2. Use the Right File Format

The file format you choose will depend on the type of image you’re using and where you’re using it.

For example, JPEG is typically the best file type for photographs, while PNG is better for images with text or graphics.

JPEGs are also best for printing, while PNGs are better for websites and social media.

And, if you’re using a logo, you’ll want to use a vector file, such as an EPS or SVG, so it can be resized without losing quality.

3. Use Image Compression

Image compression is a great tool for reducing the file size of your images, making them easier to load on your website. There are a number of free and paid image compression tools available online that you can use to reduce the file size of your images.

When using image compression, it’s important to strike a balance between reducing the file size of your images and maintaining their quality. Over-compressing your images can result in a loss of image quality, so be sure to use a tool that allows you to control the level of compression.

If you’re using a content management system like WordPress, there are also plugins available that will automatically compress your images for you. This can be a great way to save time and ensure that your images are always optimized.

4. Use a Content Delivery Network (CDN)

CDNs are a great way to speed up your website and improve your site’s performance. But did you know that they can also help you improve the quality of your images?

A CDN is a network of servers that are distributed around the world. When a user visits your website, the CDN will deliver the content from the server that is closest to the user, which can help to reduce load times and improve your site’s performance.

When it comes to images, a CDN can help you to deliver high-quality images quickly and efficiently. This is because the CDN will cache your images on its servers, which means that they will be delivered to users more quickly than if they had to be downloaded from your website.

Not only can a CDN help you to improve the quality of your images, but it can also help you to improve your site’s performance, which can have a positive impact on your SEO.

5. Use CSS Sprites

CSS sprites are a way to combine multiple images into a single file. This is a great way to reduce the number of image requests and speed up your website.

Another benefit of using CSS sprites is that you can use the same image for multiple elements on your website. This can help to reduce the file size of your website and improve performance.

6. Enable Browser Caching

When a visitor lands on your website, the last thing you want is for it to take a long time to load. This is especially true for your images.

If you want to avoid slow load times, you should enable browser caching. This means that your images will be stored in the visitor’s browser, so they won’t have to be re-downloaded every time they visit your site.

This is a great way to improve load times and make your website more user-friendly. Plus, it’s a quick and easy fix that doesn’t require any technical knowledge.

7. Use Image Alt Text

Alt text is an HTML attribute that you can use to describe an image on a webpage. It is used by screen readers to help visually impaired users understand what an image is about.

However, alt text is also used by search engines to understand what an image is about, and it can have a big impact on your website’s SEO.

When adding alt text to your images, be sure to include a brief description of the image and use relevant keywords. You can also use alt text to provide additional context or information about the image.

For example, if you are a photographer and you are uploading a photo of a wedding, you could use alt text to describe the location, the couple, and the date of the wedding. This can help your image rank higher in search results and make it more useful to your website visitors.

8. Use Image Title Tag

Title tags are another way to tell search engines what your image is about. The title tag is the text that appears when you hover over an image.

Make sure your title tag is descriptive and includes your target keyword. This will help search engines understand the content of your image and improve your image SEO.

If you’re using an image gallery, you can add a title tag to each image in the gallery. This is a great way to improve your image SEO and help your images rank higher in search engine results.

9. Use Image Sitemaps

An image sitemap is a file that provides Google and other search engines with metadata about your images. This can help search engines understand what your images are about and rank them higher in image search results.

Image sitemaps can also help you get your images indexed faster and improve your overall website’s SEO.

If you’re not already using image sitemaps, be sure to create one and submit it to Google. You can use Google’s free image sitemap generator to create your sitemap.

10. Use Lazy Loading

Lazy loading is a technique that defers loading non-essential image content until it’s needed. This can help speed up your website and improve your user’s experience.

When your website loads, only the images that are visible in the user’s browser are loaded. As the user scrolls down the page, more images are loaded. This can help reduce the amount of time it takes for your website to load and improve your website’s performance.

Lazy loading is an important technique to help improve your website’s performance, but it’s not a replacement for optimizing your images. Be sure to optimize your images using the other tips in this article, and then use lazy loading to further improve your website’s performance.

11. Use Third-Party Hosting Services

Finally, if you’re still having trouble with image quality on your website, you may want to consider using a third-party hosting service.

Third-party hosting services can help you optimize your images for the web, and they can also help you deliver your images to your website more quickly.

If you’re using a CMS like WordPress, you can find many third-party hosting services that are compatible with your website. This can be a great way to improve the speed and quality of your images on your website.

Conclusion

We hope you found these tips helpful. If you have any other tips on how to improve online image quality, please feel free to share them with us.